Once upon a time you used to be able to build an entire business on the back of SEO.
Those days are long gone.
Google’s algorithm is too volatile, and the company itself doesn’t care whether it decimates your business or even your entire business model.
You have to diversify, and you have to do it fast.
These are the ways to do it.
YouTube/TikTok
Video is now the default format for content on the interwebs.
Long-form articles aren’t dead, but the days of relying exclusively on written content are. Blog posts on your website are just one part of the content mix.
Every YouTube video you make should include a link to a relevant page on your site in the description and in the pinned comment.
No exceptions.
The CTR on these links is low. But it’s not zero.