Gurus aren’t being honest when they tell you that “links don’t matter”. They’re just telling you what you desperately want to hear.
Here’s why you should tune out the noise and start building links, despite what you may have heard on SEO Twitter.
Why the gurus lie you to about links
An SEO guru’s business model revolves around telling you what you want to hear.
No one wants to pay money to hear someone tell them that they’re going to have to work hard and think. They pay money because they want to be spoon-fed the “secret formula” to success without effort.
Many gurus (*cough* NGMI Patel *cough*) have built very lucrative businesses using this concept.
No one wants to work.
No one wants to think.
They want to click a few buttons and go back to watching TikTok and the latest Netflix Original Series.
If you offer a product that promises the masses that they can “make money in their sleep” then you’ll ball out of control.