"Earning Passive Links": How to Create Linkbait
How to boost your site's authority WITHOUT outreach
Linkbuilding causes site owners so much grief.
It’s difficult because it’s the only aspect of SEO that you can’t 100% control - both technical and on-page SEO occur within the self-contained ecosystem of your site, while off-page relies on other people (other site owners) for your success.
Another problem is that most people who are attracted to SEO are hardcore introverts. Sending outreach emails or - God forbid - loading up Zoom for a video call makes them feel uncomfortable so they’d rather bury their head in the sand and pretend that linkbuilding doesn’t even exist.
Lots of scammy SEO gurus prey on these people by claiming that links don’t matter, and that all you need to do is “write great content” and you’ll “naturally acquire links”. Needless to say, this is bullshit.
Mostly.
But there is a type of content that works extremely well as linkbait: industry statistics posts. Today’s guide will show you how to research/create both.
Industry statistics posts
Writing long-form articles about statistics in your industry is one of the best ways to get passive links. Writers are always looking for numbers to justify their conclusions, and they almost always link out to the “source” as a CYA measure.