From 2k Traffic to 350k: the Affiliate Site That Recovered from the Helpful Content Update

It's possible

House Fresh is one of many affiliate sites who were demolished post-Helpful Content Update.

Their organic traffic was decimated, dropping down to only 2000 per month at one point.

Of course, there’s nothing unique about that.

Tons of affiliate sites were slaughtered, with many going to literal zero.

But what made House Fresh famous was how they reacted: they essentially waged a PR war against Google itself.

They famously wrote an article attacking Google…and got tons of brand mentions and backlinks out of it.

But they didn’t just write the article and hope for the best.