Crypto projects always have TERRIBLE/nonexistent SEO practices.
Which is a shame because most of these sites are sitting on an SEO goldmine.
Most crypto projects focus all their marketing efforts on X and Discord.
It makes sense.
That’s where crypto people hang out, I agree that X-and-Discord maxxing gets the highest ROI.
But the ROI for SEO isn’t zero.
A lot of these projects could get more traffic and more attention (crypto market = Attention Economy concept on steroids), and ultimately more investment in their tokens if they literally JUST TRIED.
I’m going to use the site for Hyperliquid (https://hyperfoundation.org) as an example.