How to Revive Dead Content

How to bring your content back to life when your rankings start to slip

When you first launch your website, the best course of action is to keep your head down and publish new content. This is the optimal strategy for a new site, since you need to establish topical authority and bring in traffic.

At a certain point - maybe 2 years in - you’ll look up and realize that the rot has begun to creep in. Your old articles that used…