How to Use Topical Clusters to Rank Quickly

Demonstrate expertise on a narrow topic

If you’re reading this Substack then you’re already aware of the concept of topical authority.

If you’re behind the eight ball, the idea behind topical authority is that you need to cover every single topic related to your niche so that Google views you as a subject-matter expert. Once Google sees that your site is a good source of information about the …