Increase Your Rankings by Updating Old Posts

A neglected strategy

SEOs spend the vast majority of their time focusing on finding untapped keywords and creating new content.

The logic makes sense. Every keyword you rank for brings in more traffic that otherwise wouldn’t find your site at all.

But there’s some benefit to spending time updating your old posts. Here’s why.

Your old content loses rankings over time

If you have a brand new site (less than one year old) then you should focus 100% on creating new content.

But if you’ve owned your site for a while then you DEFINITELY have some old, stale content that needs to be updated.

You should update your money posts on the following schedule: