Increase Your Surface Area of Luck

How to avoid wasting years of your life

New online business owners have the tendency to want to go all-in on the very first idea that crosses their minds.

In the rare times when this works: you feel like a prodigal genius.

But for most of us, that first idea is terrible and destined to fail.

Here’s a common scenario: You spend years working on a business that simply isn’t gaining traction. You beat that dead horse way past the point where any reasonable person would give up, thinking that persistence will make your dream come true.

But there comes a point where you’re forced to accept the inevitable. You shut down your business. You’re now at the lowest point in the pit of despair.

You wallow there for a year or two, swearing that you’ll never start another business ever again.