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BowTied Marketer's avatar

Question: it’s not entirely clear to me after this post, but do you suggest to sent branded links to a sub page on your site instead of exact match keywords?

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Tetra's avatar

Yes you should never try to build exact match keywords unless it's an extremely high-DR site (don't worry about any organic links that are exact match but don't put effort into building them).

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Don Vapor's avatar

Side note: beginners should check out the points guy on the web archive from 10 years ago. You will be shocked.

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Tetra's avatar

Yep, people only look at the finished product and don't look at how they got there.

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