Fantastic reminder. Sort of the marketing version of not your keys, not your coins. The last five years has seen Big Tech deplatform people and companies, even canceling their services to email marketing platforms. Make sure to regularly download and store locally copies of critical data such as your updated email list.
It’s insane seeing how many paid aff marketers deal with banned fb accounts. I heard Taboola/Outbrain (native) are much more lenient but require massive budgets for testing. Ultimately those aren’t owned assets either
Fantastic reminder. Sort of the marketing version of not your keys, not your coins. The last five years has seen Big Tech deplatform people and companies, even canceling their services to email marketing platforms. Make sure to regularly download and store locally copies of critical data such as your updated email list.
It’s insane seeing how many paid aff marketers deal with banned fb accounts. I heard Taboola/Outbrain (native) are much more lenient but require massive budgets for testing. Ultimately those aren’t owned assets either
Symbiosis maxxing. Very important post. TY Tetra