Some Random Internet Marketing Thoughts
Schizo Tuesday
Semi-schizo post time.
Always default to looking natural - All algorithms penalize unnatural behavior. If you want to rank a website you need a variety of different types of links. If all of them are high-DR HARO-type links: unnatural. If all of them are from one type of website: unnatural. If they all have the same anchor text: unnatural. The same goes for trying to keep an account alive on Reddit. You have to have normal Reddit conversations to avoid getting banned. You can’t go SpamFest9000 and expect results. Everything should look like you’re a business that “just happened” to get big quickly.
Personalitymaxxing is the way to stand out in a slop-saturated world - People who have obvious unique personalities and points of view stand out like crazy. If you have weak, wishy-washy takes and try to fit yourself into a box (being one of those people where you can tell what they think about everything if you hear just one of their opinions on any topic) are going to get you lost in the noise. People are inherently attracted to contradictions. Imagine a redneck-looking dude who’s really into reading poetry. Or a guy who is studying for a mathematics PhD who is also an amateur MMA fighter. Just these brief descriptions make these made-up people sound like someone you would want to get to know. But most people don’t embrace the contradictions they have within them. They try to fit themselves into a box so they don’t get made fun of. Resist this tendency and you’ll go far.