Authority Marketing

Authority Marketing

Share this post

Authority Marketing
Authority Marketing
The Coming Age of Right Brain Dominance
Copy link
Facebook
Email
Notes
More

The Coming Age of Right Brain Dominance

Nerds are fukt

Tetra's avatar
Tetra
Aug 30, 2024
∙ Paid
13

Share this post

Authority Marketing
Authority Marketing
The Coming Age of Right Brain Dominance
Copy link
Facebook
Email
Notes
More
5
1
Share

Math, engineering, and zoomed-in thinking are out.

Sales, marketing and big picture thinking are in.

The days of getting extremely good at a narrow task - always involving logic and linear thinking - and hanging your hat on that skillset for life are coming to an end.

Industrial Age thinking rewards people based on their degree of specialization. Think of a doctor who becomes a neurosurgeon versus a general practitioner. The more narrow your field of focus is, the more money, more prestige, and more respect you get.

It’s 20th century mentality at its finest, and lots of people (90%+ extreme conservative estimate) are still stuck in it.

This left brain-dominant style of thinking leaves no room for intuition, imagination, or the ability to connect the dots between disparate concepts.

Holistic, right-brained thinking is viewed as wishy-washy, frivolous, and useless. Serious people do serious, logical things. Creativity is immature and something to be suppressed at all costs. If not? HFSP.


Chad tip: If you aren’t sure whether you’re right or left brained, you can tell by looking at what type of art you like. If abstract art (Jackson Pollock, Mark Rothko, et al) moves you the most you’re probably right-brained. If you only like representational art and your first thought when looking at an abstract painting is “what is this supposed to be” you’re probably left-brained.


This is the message that’s been drilled into us by parents, teachers, and society at large for our entire lives.

The problem?

We left the Industrial Age a looooooong time ago.

And the Information Age we’re in now is making people with the opposite approach extremely rich.

Now a gut feeling, a dot connected where others see only randomness, or the ability to visualize something that most wouldn’t understand even if someone held their hand and spelled it out for them counts for more than the ability to solve an equation or code an app.

A lot more.

This post is for paid subscribers

Already a paid subscriber? Sign in
© 2025 BowTiedTetra
Privacy ∙ Terms ∙ Collection notice
Start writingGet the app
Substack is the home for great culture

Share

Copy link
Facebook
Email
Notes
More