The Gurus are Wrong: Don't Use AI-Generated Text on Your Website

Don't take advice from people who don't understand the tech

I’m sure you’ve seen all of the screenshots that people are posting on Twitter of their “amazing” responses to ChatGPT queries (annoying).

Many SEO guru-types are claiming that AI content is going to “change everything” and are advising their followers to spam their site with GPT3 text. Has SEO really become as simple as pushing a button?

Of course not.

Let’s find out why the gurus are - as usual - wrong on this topic.

AI content is watermarked

This is one thing that literally no one in the SEO community is talking about (probably because they don’t fully understand the technology): AI content is watermarked and easily detectable.

Think that text can’t be watermarked? Think again: