The "Inverted Pyramid" Method: How to Structure SEO Articles

Your English teacher was wrong

Writing an article on the internet is very different from the way you were taught to write in school. You won’t get any results from the content you’re creating unless you structure it in a style that specifically appeals to the way people read content on the web.

In this guide I’m going to teach you how to organize your articles in a way that engages and converts, without boring your audience to tears. If you can structure your content effectively, Google will reward you. If you fail to do so, your site is DOA.

The “Inverted Pyramid”

You can understand the “Inverted Pyramid” concept by focusing on the following: lead with value.