The Online Marketer's View of Human Nature

Spoiler alert: it's not good.

It may be true that your potential customer base is full of unique human beings worthy of respect and dignity.

But you can’t view them that way.

Marketing works best when you view the masses as a barely sentient herd of animals.

You’re going to be disappointed any time you try to appeal to people’s intelligence or any other higher plane of human existence.

Whenever you try to appeal to the base instincts and lowest common denominator: you’ll print cash.

You can only iterate the above so many times before you start to become nihilistic and full of low-key hatred for modern society and human nature in general.

That’s why most people quit the wifi money game once they have a big exit.

Starting a business is like leaving Plato’s Cave and most people don’t like what they see. Once they have the money, they run back to the Cave, begging to see the shadows on the wall.

I watched this interview with an OnlyFans manager that was really interesting. The dude is pretty open about how he views the world: