Tetra Marketing

Tetra Marketing

The Pet Niche is Printing Cash

During a gold rush sell...leashes?

Tetra's avatar
Tetra
Jul 09, 2026
∙ Paid

I spent the first few decades of my life without ever once seeing someone push a dog around in a stroller.

Yet somehow it now seems like dogs-in-strollers outnumber babies-in-strollers.

How we ended up in this state of affairs is up for debate, but the fact that it’s happening is undeniable.

When I walk past someone pushing a stroller I now automatically assume that there’s going to be a dog inside.

That’s objectively insane.

But when you notice something unhinged happening in the world, you just know that there’s someone behind the scenes printing cash.

Just for fun, I decided to pull up some listings on Empire Flippers to see what kind of numbers businesses in the pet niche are putting up.

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