The Point of Starting a Business: Revisited
A classic post that's more relevant than ever
The following is a repost of an article I originally wrote in 2022. Back then I barely had any subscribers, so there’s a good chance you’ve never read it. And if you’re an OG you’ve probably forgotten that you read it because it’s been so long. I’m sending it out again because I think it’s more relevant than ever in 2026, when many people are struggling to keep their heads above water with changes in technology, rising inflation, and mass layoffs in white collar industries that everyone used to think were safe. Without further ado, here’s the article.
When your coworkers start talking about their lame-ass fantasy football brackets, do you have to resist the urge to punch a hole through your computer monitor?
Do you get annoyed when friends and family gossip about celebrities you’ve never even heard of and wonder why anyone would squander their limited time on this planet thinking about people they don’t even know?
If you’re truly “built different”, you have to find a way to live life on your own terms. The people you interact with are draining your ambition, intelligence, and work ethic. They’re robbing you of your humanity and taking you further away from the idealized vision of yourself that you can barely glimpse in your mind’s eye during the rare moments when you look up from the dull haze that is your life.
This isn’t narcissism or egocentrism.
It’s a recognition of reality.
We live in a sick culture in a world that’s actively trying to make everyone sicker. Physically, mentally, and spiritually; we’re moving away from the idealized self and more towards becoming automatized cogs in a machine that’s sweeping away everything that makes life worth living.
The first step is the most profound
Not a whole lot happens in the world when you launch your first website. You don’t have any content or links. You certainly don’t have any traffic. It’s just one more domain name coming into existence. A nonevent in the endless chaos of the internet.
But the change within yourself is monumental.