The State of the Online Business Market
What's selling and for how much
Most of what you read on X and watch on YouTube is nothing but noise.
Everyone loves to flap their gums about the way things are (usually with a negative slant to it).
It’s all BS.
People lie. But markets don’t.
So let’s take a look at what’s being sold on Empire Flippers and see what the market for online businesses is telling us (and what you can learn from it).
What you can learn from the most expensive business for sale
Everyone wants to hear about the whales so I’ll get that out of the way first.
The most expensive business for sale right now on the platform is a crypto news site for $16,000,000.
I’ve seen them go much higher but right now this is #1.
About 90% of their revenue comes from “direct advertorial sales”.
What can you learn from this?
Crypto companies have a ton of money
Avoiding reliance on algorithms is very beneficial.
With programmatic advertising you’re always at the mercy of the godless algorithm. You can be up one day and down the next.
When you sell ads directly it gives you control over your income. You’re negotiating with people instead of trying to game the algo for more impressions.
I’m assuming that most of the deals are a flat-fee for a specified period of time.
That definitely helps smooth out the infamous wifi money rollercoaster.
Whenever possible you should try to negotiate deals with people instead of chasing clicks and hoping the algo blesses your bank account with more money.
It’s just a saner way to live.
Amazon FBA is dominant
There are 249 businesses listed for sale on Empire Flippers.
Exactly 112 of them are Amazon FBA businesses.
The most valuable one is selling for $13,368,392.
Everyone talks about affiliate, digital products, and DTC e-com.
Very few people in the wifi money guru circuit mention Amazon FBA. But there are clearly tons of people out there quietly making bank with this business model.
Go where the noise isn’t, I guess.
What’s working for affiliates?
The death of affiliate sites is a bit overstated. There are 21 businesses for sale with “affiliate” or “Amazon Associates” listed as their monetization method.
Some of them are content sites that are listed as “pending sold” meaning there’s demand from buyers for this type of business.
A lot of people were wiped out by the Helpful Content Update…but definitely not everybody.
