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Ed Y.'s avatar

Solid point. Works with food and drinks too. Boba was already popular in Taiwan in the mid-90s before it made its way to our shores. Now Korean BBQ and their icy bingsoo deserts are growing in popularity too. Same with those beauty masks. Go to Asia, see what’s hot, and either import it or copy it.

Tetra's avatar

Yep. Matcha, sushi, poke.

Korean skincare products are blowing up too.

CJ's avatar

Insightful post brotha , which countries specifically in the east - south Korea, Japan & singapore?

Tetra's avatar

Everywhere in East and Southeast Asia.