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Tetra Marketing

Types of People Who Succeed With Online Businesses

What it takes

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Tetra
May 07, 2026
∙ Paid

EVERYONE hates their job. EVERYONE ‘thinks about’ starting a business in an idle “it would be nice to be my own boss” kind of way.

But only a few actually make an effort.

And out of that few, even fewer actually succeed.

The business world is a great culling process. Every step of the way, there are people who reach the point where they’ve had enough and decide to quit for good.

So a big part of success is straight-up refusal to quit.

I always call it Retarded Energizer Bunny Energy.

You keep walking into the wall over and over and over again until you break through.

The longer you stay in the game, the more you see that it really isn’t about who’s best, it’s about who’s left.

Intelligence doesn’t factor into success as much as you’d think.

There’s a minimal threshold. If you’re genuinely low IQ, you’re not going to be able to figure it out.

But you definitely don’t have to be a genius. I’d say an IQ of 105 or so is all you really need.

When you meet other business owners there’s always a part of you that’s hoping they’ll be like a character in a movie, a turbogenius international man of mystery who knows everything and is interested in even more. A man of culture and taste who knows about art and history and philosophy and and and

But often they’re just dullards who have bookshelves full of bestseller nonfiction slop, or sometimes they’re so dumb they don’t even read books.

That’s not the way I want to live, but I have to admit that a lot of people succeed despite their lack of intellect.

Personality is the deciding factor.

Besides the aforementioned Retarded Energizer Bunny energy, people who succeed are usually weirdos who don’t fit in anywhere.

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