Ways to Build Direct Links to Your Product Reviews and Best-Of Lists

Building targeted links to the pages that actually make you money

A lot of linkbuilding tactics are designed to boost your site’s overall authority. Although your DA score it definitely important, in recent months Google has started favoring direct links more than overall domain authority when deciding which pages to rank for a specific query.

These three tactics will help you build links to the pages that actually make you money (reviews and best-of posts). If you’re internally linking your pages together within the content silos, then you should see link juice spread to pages that are closely related to one another, which will help the entire content silo start ranking higher in Google.

Create an “award badge” for retailers

Create an image with “Best X Product” text for the retailers who are in the #1 position in your best-of lists. You can usually get them to put the “award” on their product or category pages with a link back to your best-of roundup article.

These links don’t carry quite as much value as editorial links placed within a paragraph, but they definitely help. The great thing about these award links is that you’re getting backlinks from sites that are in your exact niche. Many retailers have a relatively high-DA score as well, so you get authority and relevance from a single link.

You can easily create an award image in Canva in less than five minutes.