Ways to Get AI to Recommend Your Brand

Manipulating the machines

When most people think about AI, they’re thinking about the work they can get it to perform.

There may be some value to that.

But the elite way to think about AI is: how can you manipulate the output in ways that favor you?

If people really are outsourcing their thinking to AI then you want to make damn sure that their lack-of critical thinking benefits you and your business.

Here’s how to make it happen:

Curated best-of lists

AI draws HEAVILY on best-of lists (I’ll never call them ‘listicles’ because gross).

The tendency to favor them is so strong that for a while companies were creating best-of lists on their own blogs ranking themselves as #1…and it actually worked.

Google has been nuking sites that do this.

Even Shopify lost quite a bit of traffic recently, and I think the fact that they’re ranking themselves #1 on their own lists contributed to it.

There is a less-stupid way to go about this.