Why Affiliates Aren't Promoting Your Products
What they're looking for
Lots of e-commerce business owners are frustrated with their affiliate programs.
Most brands don’t get much traction with affiliates, and they eventually give up entirely because they start to think that affiliate marketing in general isn’t worth it.
The problem isn’t with affiliate marketing in general.
As with most problems you will have and have had in life, the problem is YOU. Specifically in this case, how you approach affiliates.
If you want the best of the best to promote your brand, you have to bring your A-game because what you’re doing right now isn’t working.
I’m willing to be that if you make some of these changes, you’ll start getting legit people to push your products.
Treat affiliates like equal business partners
The more entitled and demanding the brand is, the less likely they are to be worth working with. They usually have terrible products, abysmal conversion rates, don’t give in on anything, and give off a generally adversarial vibe.
Basically, the company version of a Karen.
E-com brands that are conversion machines with great products are always chill. They’re willing to negotiate. They don’t demand that their reviews be advertisements that say literally nothing negative about the product. They’re willing to negotiate on terms, willing to pay for placements, etc.
A genuine joy to work with.
It’s a natural feature of human psychology (companies are made up of humans) to demand the world when you have nothing to offer.
Overcompensation, insecurity, whatever the underlying reason is doesn’t really matter.
If you want affiliates to go the extra mile to promote your products then you need to lay off on the demands and the entitlement.
It’ll show that you’re a serious company that will (hopefully) get them serious results.
The only affiliates who are going to put up with being condescended to are the desperate ones who have nothing to offer.