Authority Marketing

Authority Marketing

Why Google Loves "Fresh" Content

How to show search engines that your site is up to date

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Tetra
Jan 06, 2022
∙ Paid
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Content freshness is an important ranking factor in Google’s algorithm. If you aren’t updating old posts and adding new content to your site on a regular basis, then there is a good chance that you will start dropping in the rankings.

Why is freshness a ranking factor?

You have to think about things from Google’s point of view. Their business model relies…

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