WiFi Money News Roundup October 2025

Links from around the web

News you should be paying attention to

• “Black hat SEO packages” shows up as a Google sitelink for the official Disney site - from me. If linkspam can affect Disney (DR88 household name)… imagine what it can do to you. Update your disavow file on a regular basis.

• Reddit now gets more monthly visits than Wikipedia - from SimilarWeb. Tbh it’s starting to feel like the entire internet is just Reddit and maybe four or five other sites at this point.

• The counterintuitive economics of smoking - from The Economist. When people are addicted, you can keep increasing prices forever and keep printing.

• Black Friday 2025 Sales are Expected to Grow 11% Year-Over-Year - from Bain & Company. November and December are the biggest wifi money months of the year, and the BFCM weekend accounts for a huge chunk of those sales. You can never send too many emails or spend too much on ads. It’s the time to go nuts.

• Pet costumes are an $860m business - from Morning Brew. Pets are the new children. There’s no limit to how much people will spend on their ‘furbabies’. Bad for society? You bet. But there’s an obvious opportunity there.

Approved tools and products

• Shopify - The easiest e-com solution. Makes setting up an online store very easy. It just works.

• Empire Flippers - When it’s time to sell your biz, this is the place to do it. They have a large pool of buyers with deep pockets who are always looking for another business to acquire (possibly yours?).

• Kinsta - Best customer service of any hosting provider I’ve ever tried. They actually respond to all customer service requests and provide helpful responses (no matter how stupid your question is).

• Namecheap - Good place to buy domains to add to your collection (we all have one).

• Fiverr - Find freelancers for all kinds of tasks. It’s hit or miss, but when it hits it’s a godsend (and cheap AF).

• Trezor - Most secure crypto hardware wallet. You aren’t keeping your coins on exchanges…right?

• Beehiiv - Very intuitive newsletter platform. Email marketing will never die. If you aren’t building a list you’re falling behind.

From the archive

Pain is an inevitable part of being human.

You can try to run away from it, you can hope and pray that you don’t feel it, and you can even try to ignore it.

But you can’t avoid it.

Revisit this article from the Tetra Archives to find out why: