News you should be paying attention to
YouTube has paid out $100 Billion to creators - from YouTube Blog. No matter what anyone says, longform video is much more profitable than shortform. And ad revenue is just one piece of the pie. Buying intent for longform is much higher than shortform, so affiliate and e-com conversions will be higher on YouTube than TikTok. One view on YouTube is easily worth 500+ views on TikTok.
How New Balance went from ‘dad shoe’ to cool - from Forbes. An interesting look at how a terminally-untrendy brand became cool again in the social media age.
YouTube is working on a way for sponsored segments to be a separate piece of video - from YouTube Creator Insider. Soon you’ll be able to change out your sponsors over time instead of having the sponsored segment be locked into the original video.
Google update causes rank-tracking chaos - from Ahrefs Blog. Google removed the “&num=100” parameter that tools like Ahrefs and SEMRush use to track search results. The data you see might be weird for a while until they find a workaround.
Approved tools and products
Shopify (create your e-commerce store)
Empire Flippers (buy and sell online businesses)
Kinsta (hosting for your website)
Namecheap (buy domain names)
Fiverr (platform for finding freelancers)
Trezor (crypto hardware wallet)
Beehiiv (create a newsletter for your business)
From the archive
Telling your friends and family about your new business is only going to create headaches.
Revisit this article from the Tetra Archives to learn why:
Don't Tell Anyone About Your New Business
Starting a new business is a huge step. It’s natural to want to tell everyone.
Love this thanks. Your Substack is one of the best I always make sure to read.