You Don't Need a Guru

Be your own man

You’re taking a massive step into the unknown when you start your first business.

It’s an exit from the world of credentials, annual reviews, and five-year plans and into a world where you have to fly by the seat of your pants and make decisions without anyone’s input.

It’s only natural to want someone to hold your hand through the process.

That natural desire gives an opening for the bottom feeders to swoop in, the true low-life vultures who live and die by picking scraps off the carcass of the bloated, seedy underbelly of the online business world: gurus.

How gurus prey on beginners

These scumbags imply - if not outright claim - that they can make all your pain go away. Fear, doubt, and risk can all be eliminated. All you have to do is follow them (and swipe your credit card).

It starts with a YouTube video. You think: “it’s free, hell maybe I’ll learn something.” Then you start to trust them. Then - what a coincidence - you find out that they have a low-cost course you can buy.

Congratulations, you’ve just entered the GURU FUNNEL OF DEATH AND DESPAIR.