You Have to Update Old Content
No one wants to do this
The so-called strategy of most SEOs is to spam as many blog posts as possible targeting as many long-tail KWs as possible and hope for the best.
It was a good move for a while.
But post-HCU it’s not as viable as it once was.
If you got spanked by the 2023 Update Apocalypse I guarantee you that you have some really old content on your site that you haven’t even thought about for years.
How to become update-proof
The sites that seem impervious to algo updates all have one thing in common.
No, not links. We’ve all seen sites that are less than DR50 that keep their rankings no matter what happens algorithm-wise.
What is it then?
It’s that they keep their content UP TO DATE.
In the old days (6 months ago) you could usually get away with just updating the published date and changing a few sentences. Now you have to get serious.
It doesn’t matter how high-quality your new content is. The old stuff is dragging you down.
The HCU put a sitewide classifier on content sites.
If you have too high of a percentage of low quality content (in the algorithm’s opinion not yours not your mom’s not your girlfriend’s) then all the money content on your site is going to get slapped (sometimes even informational articles too if your situation is really bad).
BowTiedGrappler’s website (grapplersgraveyard.com) got slapped in the November updates and quickly bounced back to new all-time highs.
How tf did he do it?