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Would you say this is more applicable to small time sites? IMO/E, it's difficult to build a large(r) E-commerce company (I'm talking $500,000+/mo top line) without going all in, or nearly so. I have found that until I get a company large enough to have a very good (and well-paid) CMO, taking my focus off of it to work on another company is just cannibalizing. And large(r) companies don't go to zero like small niche sites, affiliate/content sites, etc. They have recognition, large email lists, multiple traffic sources (multiple paid and organic sources), social media presences, etc. This is what I personally like to build.

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For sure.

A lot of people who are good at building don't make good operators. So they have a portfolio of sites then sell them off once the sites get too big to handle/when they get bored.

But if you have something huge yeah you pretty much have to go all-in.

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True, the learning curve to become a good operator was half a decade 😬 mainly due to staff (ie managing, monitoring). You raise a good point, I may consider buying 6's, growing to 7's, and flipping in the future, rather than going 0-8

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