This times 100. Even seasoned marketers can forget this. I’m in public relations and it’s even more critical to not focus on features but focus on the story and what pain you’re solving. It’s something that has to be instilled and reminded to our entire team, and to the client.
This times 100. Even seasoned marketers can forget this. I’m in public relations and it’s even more critical to not focus on features but focus on the story and what pain you’re solving. It’s something that has to be instilled and reminded to our entire team, and to the client.
Looking forward to the series, thanks for the reminder dude.
Great reminder. Looking forward to upcoming articles on copywriting.