Most-Read Articles of 2025

Year in review

Another year down.

Can you believe I’ve been writing this newsletter since 2021!!??

I looked back through the 2025 archive and ID’d the articles that were most popular.

If you’re a New Blood who hasn’t read them yet or an OG who wants to take a trip down memory lane, these are the articles that are worth (re)reading as the year comes to a close.

Most-read public articles

• December: No One Cares About Your Product

• November: One Man One Vision

• October: YouTube Cliches

• September: Disrupters (Almost) Always Fail

• August: Logo Backlash

• July: Trends Start in Asia Now

• June: Real Signs of Low Social Status

• May: The Beauty of Vintage Advertising

• April: Beware of ‘Friends’ Who Don’t Want You to Succeed

• March: More Money Makes You a Nicer Person

• February: Random Thoughts About Online Marketing

• January: Why You Want to Quit

Most-read subscriber-only articles

• December: Why Anyone Buys Anything: The Life Force 8

• November: The Casino Economy

• October: Solve One Problem at a Time

• September: Refuse to Accept Anything Other Than Winning

• August: What I’ve Learned From Four Years of Writing on the Interwebs

• July: Nobody is Doing This

• June: Societal Trend: Return to Illiteracy

• May: How to Spot Trends Before Everyone Else

• April: The Outcomes You Don’t Expect

• March: Online Business Myths That Gurus Peddle

• February: You Need an Asset-Light Business

• January: Attention Isn’t as Valuable as Everyone Thinks

I’ll send out a December news roundup in a couple of days.

Other than that, I’ll see you again in 2026.