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The Online Marketer's View of Human Nature
Spoiler alert: it's not good.
Aug 25
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Tetra
8
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The Online Marketer's View of Human Nature
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Logo Backlash
What are these brands thinking?
Aug 23
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Tetra
17
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Logo Backlash
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1
Humble Beginnings
The overnight success myth
Aug 18
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Tetra
12
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Humble Beginnings
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What I've Learned From Four Years of Writing on the Interwebs
Happy anniversary
Aug 15
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Tetra
18
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What I've Learned From Four Years of Writing on the Interwebs
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Consumed by the Zeitgeist
Become smarter by taking in less information
Aug 9
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Tetra
13
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Consumed by the Zeitgeist
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You Can't Save Everyone
Your Hero Complex will get you nowhere
Aug 2
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Tetra
8
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You Can't Save Everyone
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July 2025
Scare Away the Customers You Don't Want
Study luxury brands
Jul 25
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Tetra
9
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Scare Away the Customers You Don't Want
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4
Trends Start in Asia Now
Huge reversal
Jul 18
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Tetra
17
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Trends Start in Asia Now
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2
Ambition is a Good Thing
Don't let anyone tell you otherwise
Jul 14
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Tetra
8
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Ambition is a Good Thing
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Nobody is Doing This
Your algorithm is lying to you
Jul 10
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Tetra
15
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Nobody is Doing This
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4
Google Update Trend: More of the Same
No more big swings
Jul 5
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Tetra
6
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Google Update Trend: More of the Same
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Business Owners Are the Only Grownups in the Room
Starting a business means giving up eternal childhood
Jul 1
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Tetra
10
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Business Owners Are the Only Grownups in the Room
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2
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