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Apple's Copywriting Fail
Steve's rolling over in his grave as we speak
Sep 12
•
Tetra
10
5
Disruptors (Almost) Always Fail
How to accurately see the world
Sep 11
•
Tetra
7
Refuse to Accept Anything Other Than Winning
It's the only way
Sep 4
•
Tetra
16
August 2025
The Online Marketer's View of Human Nature
Spoiler alert: it's not good.
Aug 25
•
Tetra
11
Logo Backlash
What are these brands thinking?
Aug 23
•
Tetra
18
1
Humble Beginnings
The overnight success myth
Aug 18
•
Tetra
14
What I've Learned From Four Years of Writing on the Interwebs
Happy anniversary
Aug 15
•
Tetra
18
Consumed by the Zeitgeist
Become smarter by taking in less information
Aug 9
•
Tetra
13
You Can't Save Everyone
Your Hero Complex will get you nowhere
Aug 2
•
Tetra
8
July 2025
Scare Away the Customers You Don't Want
Study luxury brands
Jul 25
•
Tetra
9
4
Trends Start in Asia Now
Huge reversal
Jul 18
•
Tetra
18
2
Ambition is a Good Thing
Don't let anyone tell you otherwise
Jul 14
•
Tetra
9
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